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Our journey began with a small seed of an idea.

About Us

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Brand story

What if we tried to grow a business that will not tax our earth?

In 2000, our founders, siblings Siew Peng and Kian Kheng (KK) Soo made a decision to leave their secure careers and take a leap of faith. Together, they shared a dream: to create a brand that will be as sustainable as it is successful; and to grow a business that will be aligned with their own ethical convictions.

With their complementary skill sets, a lot of hope and a modest capital, the company formally began operations… in Siew Peng’s kitchen! Unused pots and pans were put to good use by KK as he set up his first R&D lab and workshop.

The pilot range was rolled out with just three products: a baby oil, lotion and bath wash. This humble offering was to become the seeds of the Buds Organics brand, today the world’s largest collection of certified organic babycare products.

Our journey began with a small seed of an idea.

Founder story

What if we created products that worked as nature intended?

A defining moment emerged when KK’s eldest child was born with severe eczema and sensitive skin.

Determined to find a steroid-free solution, KK threw himself into researching plant extracts and time-tested natural remedies. Harnessing the resources that he had, KK managed to formulate a body wash and lotion specifically for his daughter’s needs. The results were encouraging, with about 95% recovery in just under 4 weeks. For our family, it was a huge relief.

And for our company, it was a pivotal point that refocused our efforts on the healing power of botanicals.

 
What if we walked a path of commitment to organic integrity?
As newcomers to the organic market, we needed to build trust in an industry flooded with unregulated claims. In 2009, we became the first Malaysian company to earn ECOCERT certification, the global gold standard for sustainability. This process instilled integrity into every aspect of our work.
More about Ecocert
18 years on, we are grateful to share in the harvest with our network of partners, our community of customers, their next generation and the generations to come

why choose us

Because Every Bath Deserves the Best

Give your little one the gentlest start with bath products designed to nourish, protect, and care for delicate baby skin — making every bath a moment of love.

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